Platform Business

Platform business models have been around for a while from telephone services to operating systems like Microsoft Windows.

Platform business. And it is more than likely that they will start reshaping many of those industries where they have not already done it. But established companies too can use it with vast success. For startups it poses the opportunity to capture a share of established markets and grow large fast.

The platform metaphor has long been used in a variety of ways. The platform enables you to host virtual meetings conferences summits trade shows training programs town halls job fairs and more. The OGB platform business model pioneered in 2009 by Groupon in the US brings together local merchants and online consumers by offering products or services with deep discounts should a certain number of fellow consumers buy the same product or service within a limited time period.

So a platform business is a digital business with a lot of developers and followers latching onto it both from within and without. 6connex is another interactive and engaging virtual event platform that could be the perfect fit for your business. Inspired by these phenomenal successes innovators have started bringing platforms into an increasing amount of industries.

Each platform consists of a logical cluster of activities and associated technology that delivers on a specific business goal and can therefore be run as a business or as a service as technologists say. Like Facebook Uber or Alibaba these businesses dont directly create and control inventory via a supply chain the way linear businesses do. The catch is of course a well-functioning platform needs to.

The answer is the platform a business model that uses technology to connect people organisations and resources in ecosystems to exchange goods services and ideas. Applico is the Platform Advisory and Investment firm to CEOs and Boards who are tired of the same old career consultants and bankers. Schmalensee and Evans have studied multisided platforms in other words businesses that create value by connecting two or more sets of participants via a physical or virtual platform for more than a decade.

PLATFORM BUSINESS MODEL DEFINITION. Welcome to the Business Applications communities Power Platform Community Conference Content Now Available On Demand. Platform business models allow enterprises to set up powerful industry-focused cloud-based ecosystems for value exchange and innovation among participants.